Real estate markets reward those who understand cycles, manage risk, and recognize when to create their own path. Adam Herrin has built his career at those intersections. From Salina, Texas, to Division I football at Rice University, to the deal rooms of HFF during the Great Financial Crisis, his trajectory reflects disciplined thinking, strategic repositioning, and a willingness to act when others hesitate.

In this episode of Decision Points, Scott Wood sits down with Adam Herrin, Founder and Managing Partner of Formation Interest, to examine the decisions and inflection points that shaped his development as an operator and investor. Adam discusses the early discipline that competitive athletics instilled, the lessons learned working through the 2008–2009 downturn, and how visibility into distressed capital markets sharpened his understanding of risk, timing, and execution.

Adam details his progression from analyst to producer at HFF, the launch of an industrial capital markets team, and the strategic rationale behind co-founding Urban Logistics Realty. He reflects on the complexities introduced by the pandemic, how shifting visions required a reset, and why choosing to start again offered the clarity needed to build Formation Interest with intention. He also addresses the core principles that guide his approach to leadership, team construction, and sustainable business practice.

The conversation offers a clear view into how Adam evaluates opportunities, balances quality of life with professional ambition, and thinks about long-term value creation in competitive real estate sectors. His experience provides investors and founders alike with practical insight into market cycles, strategic differentiation, and the discipline required to build platforms that last.

For Will Coleman, frustration with ride-hailing turned into a vision for something better. As co-founder and CEO of Alto, he set out to create a new kind of mobility company—one built on consistency, safety, and hospitality.

In this episode of Decision Points, Will shares how a decade at McKinsey prepared him for the leap into entrepreneurship, and how a dinner-table conversation with his wife sparked the idea for Alto. Launched in 2018, Alto took a radically different path than its competitors: a vertically integrated model where drivers are employees, vehicles are company-owned, and every ride is designed to deliver the same trusted experience.

Will opens up about the turbulence of building a company in a volatile industry. When COVID-19 hit, Alto saw revenues fall 96% overnight. Instead of folding, they doubled down on their strengths—cleanliness, safety, and service—emerging stronger with expansions into Houston, Los Angeles, and beyond. Strategic partnerships, including a recent deal with Uber, further demonstrate Alto’s ability to adapt and scale.

Looking ahead, Will shares his vision for the autonomous future. With infrastructure already in place, Alto is positioning itself to integrate self-driving technology seamlessly into its service—bridging human-driven and autonomous rides under one consistent brand. More than just a tech story, Alto is also an employer story: offering benefits, stability, and culture in a gig economy defined by uncertainty.

For Dr. Jessica Gomez, leadership begins with empathy. From the south side of Chicago to the helm of one of Dallas’s most respected mental health organizations, her story is a testament to purpose, perseverance, and the power of community.

In this episode of Decision Points, Scott Wood sits down with Dr. Jessica Gomez, Executive Director of the Momentous Institute, to explore her journey from aspiring physician to nationally recognized psychologist and nonprofit leader. Jessica shares how formative experiences growing up in Chicago shaped her drive to help children and families, and how that calling led her to the Momentous Institute—a century-old organization at the forefront of mental health, education, and community impact. She discusses the decision to pivot from medicine to psychology, her early years serving through the Salesmanship Club, and her evolution from practitioner to executive.

The conversation dives into leading through the pandemic, implementing the Entrepreneurial Operating System (EOS) to strengthen organizational clarity, and scaling the Institute’s programs nationwide—from the Momentous School to their groundbreaking Change Maker curriculum. With a goal of impacting one million lives by 2031, Jessica shares a vision that extends beyond traditional therapy, reaching into workplaces, schools, and communities across the country. Her message is clear: investing in mental health isn’t just a social good—it’s a foundation for stronger, more resilient organizations and lives.