Decoding Your Customer’s Sense Making Genome
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Decoding Your Customer’s Sense Making Genome
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Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by the President and founder of the Ogilvy Center for Behavioral Science, Chris Graves. Together, the pair discuss how the award-winning Cognitive Profiler can help decode behaviors & attitudes towards health, vaccine hesitancy and sustainability. Hear Chris share his insights on what he’s discovered through his use of the Cognitive Profilers, as well as how it is being applied to the Asian market. We hope you enjoy this intriguing first episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.
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