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Deep Dive into Agile Marketing

Deep Dive into Agile Marketing

Auteur(s): John Cass
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 Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.Copyright 2024 All rights reserved. Économie
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  • Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty)

    Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty)
    Dec 11 2025
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing. We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 min
  • Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine)

    Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine)
    Nov 20 2025
    In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM). Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University. Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 min
  • Todd Baylor - Deep Dive into Agile Marketing Podcast (Episode Twenty Eight)

    Todd Baylor - Deep Dive into Agile Marketing Podcast (Episode Twenty Eight)
    Oct 16 2025
    In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™... To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management. Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 min
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