Épisodes

  • The 5 Essential On-Page SEO Fixes
    Oct 23 2025

    The 5 Essential On-Page SEO Fixes

    Your website isn't broken—it's just invisible to Google.

    In this episode, we reveal the five on-page SEO fixes that take most small business websites from buried on page 10 to showing up where customers actually look: page one.

    No overwhelming tech talk. No expensive tools required. Just the exact changes that move the needle explained in plain English.

    Perfect for busy business owners who want more website traffic without throwing money at ads.

    You'll discover which elements Google actually cares about, the one mistake that's killing your rankings right now, and how to optimize your site in an afternoon (yes, really).

    Stop being invisible. Start getting found.

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    15 min
  • The Ad Strategy Behind Huda Beauty’s $75M Success: Lessons for Small Brands
    Sep 21 2025

    Unlock the ad strategy that helped Huda Beauty reach $75M in sales.

    This episode covers six powerful tactics: benefit-first videos, demo-driven content, social proof, carousel ads, retargeting, and polished visuals.

    Any brand, service business, or company can apply these strategies to grow.



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    15 min
  • How Much Do UGC Creators Charge for Beginners
    Sep 14 2025

    If you’ve ever wondered how much UGC creators charge in 2025, this episode breaks it down for you. Whether you’re a small business, e-commerce brand, or marketing manager looking to hire your first user-generated content creator, pricing can feel confusing.

    We cover the average UGC rates for beginners, what brands are paying for product reviews, unboxing videos, and lifestyle photos, plus tips on setting fair budgets that attract creators without overspending.

    If you want to know the real cost of UGC content—what’s included, what impacts pricing, and how to negotiate with creators—this episode is packed with insights you can put to work right away.

    Perfect for:

    • Small business owners testing UGC campaigns

    • Brands hiring beginner UGC creators

    • Creators curious about pricing their first deals

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    13 min
  • 10 Video Hook Strategies That Convert for Small Business Owners
    Sep 11 2025

    Why do some videos get millions of views while yours get ignored?

    In this episode, we break down the exact video hook strategies that turned one small business owner's failing content into a 347% engagement boost—all with a $0 budget.

    Perfect for busy entrepreneurs who need proven tactics, not theory.

    You'll discover the 10 hooks that actually stop the scroll, why showing your product first is killing your videos, and how to create compelling content even if you're camera-shy. No fancy equipment required—just your phone and these battle-tested strategies.


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    20 min
  • What Are the Latest Updates on Facebook Leads?
    Sep 7 2025

    In this kickoff episode of Clicks to Clients, host Elizabeth Hong dives into the latest 2025 updates on Facebook Lead Ads and what they mean for small businesses.

    Discover how Meta’s new lead generation tools, creative requirements, and algorithm updates are changing the way ads perform. You’ll learn how to optimize your campaigns for better quality leads, lower costs, and higher conversion rates—even with a small budget.

    Whether you’re running ads for your own business or managing campaigns for clients, this episode gives you practical strategies to adapt fast and stay ahead of the curve.

    👉 Tune in to learn how to turn more Facebook clicks into real clients.

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    22 min