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What does it take to lead a nation’s cattle industry through crisis, change, and global acclaim—without ever losing sight of the ranch?

Kara Mastel is joined by Dennis Laycraft—newly inducted into the Canadian Agricultural Hall of Fame—to reflect on his remarkable 40-year career championing Canada’s beef industry.

From a childhood in the Porcupine Hills to national leadership roles, Laycraft recounts his navigation through watershed moments like BSE, international trade wars, and a global pandemic.

He shares stories of resilience, innovation, and unity that helped elevate Canadian beef to world-class status and positioned the industry for a strong, sustainable future.

Listen For:

6:16 The Decade Canada Became an Export Powerhouse

8:43 BSE Hits: The Industry’s Darkest Hour

13:27 Canada’s Retail Rebellion and Barbecue Boom

17:55 The Young Leaders Movement Begins

27:46 McDonald’s, Cargill & The World’s First Sustainable Beef Claim

34:56 Pandemic Adaptation & Drive-In Cattle Sales

42:07 Today’s Market: Record Prices & Future Growth

GUEST: Dennis Laycraft, CCA Vice President

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CONNECT WITH HOST: KARA MASTEL

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