Want to save hours every week on content creation, client reporting and marketing strategy? In this episode of Digital Horizons, James Walker shares how he’s using AI to automate key areas of the business, from generating social media posts to building campaign insights at scale.

Joined by Brian Hastings, they walk through three real-world AI automation projects that are already up and running inside his business.

You’ll discover:

• How to automate content creation across YouTube, LinkedIn and Instagram
• A smarter way to deliver reports using Loom videos and AI-written summaries
• How AI can analyse your past campaigns, competitor data and brand content to recommend what to do next

These are not just ideas. They are working systems built using tools like n8n, ClickUp and custom AI agents. If you’re a business owner or marketer looking to implement AI into your workflow, this is a real-world look at what’s possible right now.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.

We discuss:

• Why Jaguar’s rebrand campaign failed to connect
• The downfall of data-driven strategy without creative clarity
• What brands should consider before pivoting away from heritage
• How HBO Max reversed a similar misstep
• Predictions for Jaguar’s next move

This is a cautionary tale for any marketing team or agency chasing reinvention without respect for brand legacy. If you’re in branding, advertising, or creative strategy, this one is for you.

Hosted by:

James Walker – Managing Director at WHD

Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.

We cover:

- What AI Overviews are and how they appear in search results

- Why click-through rates are plummeting

- What types of keywords are affected (and which aren’t)

- How to optimise your content for answer-driven queries

- Whether SEO is still worth the investment

- The role of local SEO and authority signals

- Real examples from clients seeing both drops and recoveries

60% of searches now result in zero clicks
47% of all Google searches are showing AI overviews

If SEO is part of your marketing strategy, this episode is essential.

Subscribe for weekly episodes on digital marketing trends, tools, and tactics for business owners, marketers, and eCommerce leaders.

Hosted by:
James Walker – Managing Director at WHD
Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous