Welcome to Search With Sean: Weekly News - your roundup of the biggest stories shaping SEO, AI, and digital strategy this week.

Co Hosts:

Nicola Agius – https://www.linkedin.com/in/nicola-agius-8b330956/

Laura Iancu - https://www.linkedin.com/in/laura-iancu-seo/

Harry Clarkson - Bennett - https://www.linkedin.com/in/harryclarksonbennett/

We covered the following + more 👇📰

Top Stories

This week’s headlines reveal why click-through rates are collapsing and what it means for publishers. A new study shows CTRs down over 60% - even when AI Overviews aren’t present - sparking debate over whether traffic will ever return. We also discussed how Reddit is becoming a search powerhouse, the dangers of brands misusing the platform, and whether OpenAI’s ChatGPT will soon launch ads as it races to stay profitable.

🎬 Top Videos

From SearchPilot’s “Next Trillion Searches” to Glen Gabe’s warning on black-hat tactics in AI search, the team unpacked how user behaviour, personalisation, and large language models are reshaping SEO. We compared John Lewis’s nostalgic Christmas ad to Coca-Cola’s AI-generated campaign - asking, can AI really replace emotion in marketing?

💬 Top Social Posts

On social, the conversation centred on trust, transparency, and how GEO (Generative Engine Optimisation) overlaps with SEO. We explored why one GEO tool shut down after realising “it’s just SEO by another name”, new insights on grounding vs query fanout in LLMs, and early reactions to Profound’s public AI visibility index.

View all stories + more here - https://docs.google.com/spreadsheets/d/e/2PACX-1vRgApI9fMAMVswEIcS8iz2HXYpWXPlA2hjHZs8B9stlS6s8mvX-cAkHydCWW2yvca6Jv2sn0xu6w4Eg/pubhtml