In this episode of the Digital Signage Today podcast Kathy Isaacs, VP of sales at 22Miles, an all in one content management system platform, talks with Judy Mottl, editor of Digital Signage Today on digital signage content management.

Isaacs is a seasoned digital signage industry professional who has been leading projects at 22Miles for over eight years. She works closely with clients to identify needs; develop tailored proposals; coordinate with partner vendors; manage projects to ensure on-time, on-budget delivery; and provide ongoing service to support long-term client success.

Content as everyone in the digital signage world knows, is king when it comes to digital signage strategies. Yet oftentimes brands and organizations don't choose the best CMS tech initially, leading to frustration and unmet expectations.

In the podcast, Isaacs share insight and her expertise on a wide range of digital signage CMS aspects, from what an enterprise needs to know before choosing a CMS partner to selecting a partner (the vetting process) and why assessment and evaluations play into a good CMS decision.

In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone, both co-founders, share insight with Digital Signage Today editor Judy Mottl on the shift of digital out of home from static signage to a fully digital, data-driven medium.

The shift is being driven by technology from digital ad marketplace connections, smarter CMS systems, real-time data, to automated pricing, but also by the marketplace.

The two industry leaders also discuss the biggest opportunities for DOOH networks and the top three challenges facing DOOH networks.

Weinfeld leads all aspects of Screenverse, including SSP and DSP partnerships, product roadmap and company culture. With over 13 years of experience in digital signage and digital out-of-home media, he has a diverse background that spans from launching DOOH networks to building supply-side sales practices.

Malone leads the supply partnerships, finance and marketing departments, focused on keeping people and partners at the center of everything he does. With over 15 years of experience in the out-of-home media sector, he has a successful track record of innovation; leading the growth of DOmedia where he developed new products, partnerships, and international market opportunities.

Don't miss an informative discussion about where DOOH is today and where it's headed.

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In this episode of the Digital Signage Today podcast guest Mike Tippets shares insight on digital signage trends and innovations given his longtime tenure in the industry.

Tippets is vice president of the enterprise division at Hughes, an EchoStar company. Prior to joining Hughes in 2008, he was president of Helius, LLC, a start-up digital signage company that he led through acquisition by Hughes.

At Hughes Tippets leads the company's corporate communications, corporate marketing and enterprise division marketing. He oversees teams responsible for public relations, thought leadership, branding, and messaging for the company and its Hughes, HughesNet and EchoStar brands globally. Additionally, Tippets and his team drive the marketing of managed services and digital signage solutions for distributed enterprises, including national and multinational retail, grocery, restaurant, financial and retail petroleum/c-store chains.