Digital Strategy and Artist Branding in the Streaming Era with Tim Reynolds
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Digital Strategy and Artist Branding in the Streaming Era with Tim Reynolds
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01:30 – How Tim Reynolds got his start in music and what led him to Big Machine.
02:30 – What digital marketing actually means at a record label.
03:49 – Who Tim’s key industry relationships are — from DSPs to social platforms.
04:27 – The three pillars of digital marketing: artist content, digital partnerships, and fan relationships.
06:02 – How a digital campaign starts: defining an artist’s brand and voice.
08:12 – Turning creative vision into campaign strategy — how brand pillars become content.
14:45 – Managing artist burnout and focus in a nonstop digital world.
17:35 – Should artists focus on one platform or spread across many?
18:58 – The difference between views and engagement — and which matters most.
21:29 – Advice for artists who struggle with social media and content creation.
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