Getting media attention is an invaluable tool for disability rights advocates. Whether you’re trying to pressure your provincial/state government or a private company, the public scrutiny a high profile media piece can provide is often the decisive factor that turns an advocacy battle in your favour.

In this episode, David talks to Michelle McQuigge, a Canadian Press journalist of nearly 20 years. She is very familiar with the processes within news organizations that dictate whether or not a potential story gets published. It has to be understood that news outlets receive dozens, if not hundreds of emails with potential stories every single day. Michelle shows us how to cut through that noise by telling us how journalists think and what editors are looking for.

With the information found in this episode, disability rights advocates fighting disability barriers can confidently approach the media with compelling stories that they’ll actually want to cover.

About AMI

AMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.

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