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Discussion in Digital

Discussion in Digital

Auteur(s): McKinsey Marketing & Sales
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 Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.2025 McKinsey Marketing & Sales Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Politique Économie
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  • Discussions in Digital: Surveying the brand-building landscape

    Discussions in Digital: Surveying the brand-building landscape
    Jun 26 2020

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    Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.

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    19 min
  • Discussions in Digital: Influencer marketing is ready for its close-up

    Discussions in Digital: Influencer marketing is ready for its close-up
    Jun 22 2020

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    Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

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    24 min
  • Coping with the new normal in marketing agency relationships

    Coping with the new normal in marketing agency relationships
    Dec 7 2018

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    Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

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    19 min
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