🎙️ In this episode of Empowered in Tech: Women in Tech Netherlands, host and producer Ilaria Severi sits down with Mariska Kleiss—Global Marketing Leader, strategist, and digital transformation expert with a strong focus on AI in marketing. Mariska is also a long-time member of Women in Tech NL and part of our sponsor, DMN-WESTINGHOUSE.

Together, they unpack how digitalisation and AI can open doors to more inclusive workplaces—when inclusion is built into teams, decisions, and ethics from the start.

💡 Key Takeaways:

• Why D&I is the engine of innovation: more hypotheses, fewer blind spots—and why teams must “look like real life.”
• The “AI house rules” every organisation needs: human-in-the-loop, bias checks, privacy, provenance, and accountability.
• Moving beyond AI hype: why companies must invest in literacy, not just prompts, to address bias and ethics.
• Marketing’s role as a strategic seat in manufacturing and industrial tech—using AI to spot patterns, bring evidence, and link brand activity to revenue.
• Why small, inclusive decisions matter: how ensuring women are in rooms with budget, voice, and sponsorship leads to lasting change.

✨ About Our Guest:
Mariska Kleiss is a results-driven global marketing leader with extensive international experience in B2B and B2C. She combines strategic vision with creativity, leading digital transformation initiatives with a strong focus on AI in marketing. As an active voice in Women in Tech, she champions equity, diversity, and inclusion to inspire the next generation to embrace technology with confidence.

🙌 Special Thanks to Our Sponsor:
This episode is brought to you by DMN-WESTINGHOUSE, a company committed to diversity and inclusion in tech. They are actively hiring for a range of exciting roles—connect with them on LinkedIn to learn more!

💡 Connect with Women in Tech Netherlands:
Visit our website and follow us on LinkedIn to stay inspired and engaged with our community.

🎧 Listen now to discover how AI, digitalisation, and diversity can work together to build inclusive workplaces and innovative products.