What if the fastest way to grow your brand is to stop trying to reach everyone?

In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why clarity beats scale and why community beats clicks every time.

I share a real coaching story from this week about a founder launching an athletic brand. What started as workout gear turned into something much bigger. A brotherhood for men rebuilding their lives through discipline, fitness, and accountability. The clothes are not the product. They are the symbol of a higher standard.

If you are launching a product, building a brand, or dreaming of creating a community that actually means something, this episode will challenge how you think about growth, purpose, and who you are really building for.

Because when you niche down with intention, you do not shrink your impact. You sharpen it.

Listen now to the latest episode of the DO IT MY WAY Podcast.

As entrepreneurs, we love the thrill of building something from nothing. The big vision. The creativity. The hustle. I love living in that space! Dream Big! Figure out how to implement later (haha typical entrepreneur)! This has worked well for me for many years, but it's time to tighten up the processes and scale, which means I've got to move out of the way and let my team create processes for efficiency. To be honest, this is the part that makes me cringe because I want to customize marketing plans for each client, but I know that it needs to happen to grow.

As we move into 2026, the businesses that thrive will not be the ones relying on grit alone. They will be the ones built on solid, repeatable processes.

In this week's episode of the DO IT MY WAY podcast, I am breaking down why processes are no longer nice to have, but necessary to grow. Processes are the difference between a business that constantly pulls you back into the weeds and a business that scales with clarity.

Here is a quick preview of what we cover

• Why 2026 is the perfect time to start

• How poor processes are quietly draining your time and money

• The top workflows and AI products we are personally using to automate our processes

• The founder mindset I had to adapt to turn chaos into growth

If your business feels heavier than it should, this episode is for you. I will show you how to build systems that give you more freedom to be that visionary your company needs!

Listen here and get ready to take your business into 2026 with confidence and clarity.

Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about confidence as an energy, doing a personal life audit, and taking small, brave steps toward becoming your next version. A hopeful, honest conversation about growth, alignment, and why it is never too late to begin again.