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Do You Know What the Income Trap Is? You’d Better

Do You Know What the Income Trap Is? You’d Better

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Joe Connors, an experienced banker and former CPA, this podcast dives into the dangers of the “Income Trap”—the misguided focus on growing income instead of building lasting financial health. Through compelling stories and real-world examples, Joe reveals how both businesses and individuals can fall victim to this trap and provides actionable advice on avoiding it. Learn the importance of leveraging your balance sheet, understanding key financial ratios, and how to build resilience for long-term success.


Tune in for practical wisdom, engaging analogies (like speedometers and fuel gauges), and a clear path to financial sustainability. Whether you’re a business owner, financial leader, or just someone seeking better money management, this podcast is for you.


Plan, don’t hope—and don’t fall into the Income Trap.

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