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Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce

Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce

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What if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?

In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard.

From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.

If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.

  • How Doron built a $50M+ business without traditional digital ads

  • Why ChannelWiz is helping brands like Puma crush it on marketplaces

  • The exact turning point when eBay unlocked their first major growth wave

  • How to list products “the right way” on Big W, Kmart, Amazon & more

  • Why bundling, relevance, and marketplace-specific content are key

  • Doron’s unfiltered thoughts on working with retailers (including getting banned!)

  • What most founders get completely wrong about multichannel selling

  • The future of Australian marketplaces and why the big shift is already here

  • eCommerce founders stuck in the Meta/Google ad treadmill

  • Brands wanting to scale fast without increasing CAC

  • Anyone exploring tools like ChannelWiz to unlock multi-channel distribution

Doron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

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