Dustin Callif - Tool of North America
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Dustin Callif - Tool of North America
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In this episode of Experiential Alchemy, Rick + Lucy sit down with Dustin Callif, President of Tool of North America, to delve into his fascinating journey at the intersection of technology, content, and experience. From his early days in the dot-com era to pioneering innovative marketing strategies, Dustin shares how he transformed ideas into experiential realities. We explore the balance between cutting-edge technology and authentic human interaction, touching on standout projects like the interactive horror film "Take This Lollipop" and immersive campaigns for brands like Coca-Cola and LinkedIn. Join us as we uncover Dustin's insights on pushing creative boundaries and the future of experiential marketing. Tune in for an inspiring conversation that bridges the gap between technology and unforgettable experiences.