E-Commerce Evolution: The AI Advantage
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E-Commerce Evolution: The AI Advantage
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A discussion with Giles Whiting, CEO of parcelLab, interviewed by Rupert Lion, Partner in Odgers Berndtson's Technology Practice and Head of Scale Up Collective US.
Giles Whiting, the current CEO of parcelLab, the leading global provider of post-purchase experience software for online retailers. Throughout his career, Giles has excelled as an executive, investor, and advisor in some of the leading global SaaS companies of the past decades. In this episode, Rupert discusses with Giles how he leverages AI to create first-class customer journeys at parcelLab. They dive deep into the benefits of AI for the brands parcelLab works with, the complexities AI presents for retailers, and how parcelLab focuses on driving better customer experiences that ultimately increase loyalty and customer lifetime value.