E18: How COAT Paints challenged the paint industry with DTC
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E18: How COAT Paints challenged the paint industry with DTC
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In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million.
We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – and how COAT is building growth through what they call “performant marketing.”
Whether you’re in DTC, love challenger brands, or want to hear how to scale without selling out, this one’s packed with inspiration and insight.
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