E2 | Richard Jackson | How is AI evolving Paid Search?
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E2 | Richard Jackson | How is AI evolving Paid Search?
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À propos de cet audio
Richard Jackson is an engineering grad from the University of Cambridge. He is the former Head of Search Marketing at Booking.com and current CEO of ad-tech firm, Search Machines - the company behind PPC SaaS tool, ATLAS.
This episode of The Performance Marketing Podcast covers:
- How has technology transformed paid search over the past 5 years?
- How has AI changed the role of the PPC agency?
- Understanding search intent with semantic parsing.
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO
This episode is sponsored by Nix & Kix: nixandkix.com
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