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E3: Marty Cagan, Founder & Partner @ Silicon Valley Product Group

E3: Marty Cagan, Founder & Partner @ Silicon Valley Product Group

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Marty Cagan founded the Silicon Valley Product Group in 2003 to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching.  Previously, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay.

Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and the recently released EMPOWERED: Ordinary People, Extraordinary Products.  Marty is an invited speaker at conferences and companies worldwide, and is a graduate of the University of California at Santa Cruz and of the Stanford University Executive Institute.

Some of the questions:

  • What is a true product company?
  • Share some hard truths?
  • The difference runs deep between Product teams (outcome) vs feature teams (output), can you explain? 
  • You’ve written extensively about product fail. Tell us some of those root causes?
  • What is the role of leadership in a great product company?
  • People wanting to get into product management, what would you advise?

References:

  • Feature Teams vs Product Teams: https://svpg.com/product-vs-feature-teams/
  • Product fails: https://svpg.com/product-fail/
  • Product Management - start here: https://svpg.com/product-management-start-here/
  • Lead with context not control: https://svpg.com/lead-with-context-not-control/

 

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