E4 | Will Young | Unlocking Value from Customer Data
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E4 | Will Young | Unlocking Value from Customer Data
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À propos de cet audio
Will Young is an expert in customer data intelligence for D2C/DTC brands. Will’s journey in customer data began at Dunnhumby - a global leader in customer data science and analytics; since then he has gone on to found RAIS - a machine-learning driven customer data platform for eCommerce brands.
This episode of The Performance Marketing Podcast covers:
• How Dunnhumby revolutionised customer data with the Tesco Clubcard in the 90s
• What does it mean to be a ‘data-driven brand’?
• Which eCommerce metrics are most critical heading into a recession?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com