E6 | James Poulter | Optimising Your Website for Voice Search
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E6 | James Poulter | Optimising Your Website for Voice Search
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À propos de cet audio
James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.
With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.
This episode of The Performance Marketing Podcast covers:
- The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
- How consumers are using voice search for transactional queries and to explore products.
- The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
- How to optimise your website's content to rank for long-tail conversational queries.
- Scaling audio content internationally with pioneering AI technology. ...and more.
The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com
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