E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue
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E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue
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À propos de cet audio
Charlotte Geoghegan has a rich and colourful background in eCommerce marketing with fashion and beauty brands, including PrettyLittleThing and, currently, REFY.
This episode of The Performance Marketing Podcast covers:
• How PrettyLittleThing grew from £10k per week to £1mil per week in revenue in 18 months.
• Performance channels drive growth, but brand gives you longevity. Here's why...
• How do D2C brands like REFY define and measure paid media success?
• A detailed look at REFY's influencer and social-first marketing strategy
• How to keep TikTok ads creative, raw, and authentic with UGC and creator content.
...and more.
The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com