EP.23 The critical step of identifying your ideal learner and ideal buyer
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EP.23 The critical step of identifying your ideal learner and ideal buyer
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In this episode, Lucas discusses why identifying your idea learner is critical to your course project. He also discusses how your ideal learner may or may not be your ideal buyer. If you want to build the right course for the right learner AND sell that course to the right buyer...well, you'll need to know exactly who those people are!
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