In this episode, I sit down with Jake from Unknown Munitions for a deep dive into the origins, growth, and ethos of one of the most respected names in precision ammunition. We explore Jake’s unexpected shift from a safe corporate job into launching a reloading empire, what it takes to build a scalable business without selling out, and the real-world implications of trying to balance quality, growth, and authenticity in the hunting and shooting space. We also get into the nuts and bolts of reloading, discuss rifle upgrades, and troubleshoot real-world load development issues. If you’re passionate about rifles, gear, and building something from the ground up—this one’s for you.

00:00 – How Unknown Munitions Came to Be

09:00 – Scope Trends, Maven RS.1.2, and Market Gaps

18:30 – Taking the Leap: Leaving the Corporate World

26:00 – Navigating Growth Without Sacrificing Quality

34:30 – Building Custom Ammunition: Customer Lifecycle

41:00 – The Hybrid Hunter and the Rise of DIY Precision

48:00 – How Not to Scale: Lessons from Sitka & First Lite

59:00 – Gear Talk: Barrel Coatings, Bottom Metal & Mags

1:13:00 – Reloading Deep Dive: Load Development and Data

1:31:00 – Cross-Border Gear, Legal Loopholes & Upcoming Events

Jake Mushaney / Unknown Munitions

https://www.unknownmunitions.com/

https://www.instagram.com/unknownmunitions/

Jay Nichol

jay@mindfulhunter.com

https://www.mindful-reviews.com/

https://www.mindfulhunter.com/

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