EP 8: The Psychology of Urgency: Creating Scarcity That Converts
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EP 8: The Psychology of Urgency: Creating Scarcity That Converts
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Episode Summary
In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.
You’ll get:
A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.
How to avoid sounding like a “sleazy infomercial” while still driving action.
Exact scripts and tools to create urgency for services, digital products, and consultations.
A hilarious (but relatable) story about why Andy almost bought a third coffee machine.
Plus, actionable steps you can implement in under 48 hours to boost conversions.
Connect with Andy Kulkarni
LinkedIn: @AndyKulkarni
NuKind Digital:CLICK HERE