In this episode of The Midlife Entrepreneur Podcast, host Jo talks to Carol Lovell, the adventurous founder of Stow London, a luxury handbag and accessories brand known for its British design and Spanish craftsmanship.

Carol shares her inspiring journey from launching Stow in 2013, navigating the rapid growth, handling personal and business challenges, to making the bold decision to step back in 2022 due to health concerns. She discusses how she sold the business to her manufacturing partner Adam but remains involved as a partner and strategist.

The episode touches on the relief and challenges that came with stepping back, managing decisions made by others, and finding a better life balance. Carol also discusses the strategic partnership with Tanner Leatherstein, a TikTok sensation and now Director of Craftsmanship at Stow. The conversation delves into the impact of the COVID-19 pandemic and how it pressured her to re-evaluate her priorities. Carol concludes with reflections on maintaining excitement in her role and embracing new adventures. The episode wraps up with Carol’s list of three investments worth every penny, two things she wishes she had done differently, and one person she’d like to thank.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Meet Carol Lovell: Founder of Stow London

00:33 The Journey of Stow London

01:02 Challenges and Triumphs

01:39 Selling the Business and Stepping Back

02:57 Adjusting to a New Role

05:22 Health and Well-being

07:15 The Decision to Sell or Close

07:57 A New Beginning with Adam

09:27 Tanner Leatherstein's Influence

14:19 The Early Days of Stow

17:11 Building the Business

25:38 The Meghan Markle Effect

28:15 Growth and Publicity Milestones

28:52 Entering Harrods: A Dream Come True

29:51 Impact of COVID-19 on Business

31:07 Navigating the Pandemic Challenges

32:01 Reflecting on Personal and Business Health

38:24 Transition to a Balanced Life

40:37 Key Investments and Lessons Learned

47:07 Final Thoughts and Future Outlook

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith
Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com