EP62: The Rule of 7 – Presenting What Actually Matters
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EP62: The Rule of 7 – Presenting What Actually Matters
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Customers don’t buy specs. They buy feelings.
In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.
You’ll learn:
• Why 95% of decisions are made emotionally (Harvard Business Review)
• The psychology of working memory and the 7±2 rule
• How to structure your walkaround for impact — not overload
🎯 Get your free companion tool:
AutoKnerd Tool 062 – The Rule of 7 Walkaround Planner
→ https://www.autoknerd.com/tools
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Every Thursday: one new episode, one new skill, one new reason to love the car business again.