EXPERIMENTAL MARKETING : CONSUMER INSIGHT
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EXPERIMENTAL MARKETING : CONSUMER INSIGHT
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Consumer Insight refers to a deep understanding of consumer behavior, motivations, and emotions that drive purchasing decisions. It goes beyond basic research and facts to explain why consumers act in a certain way. Strong consumer insights help brands create targeted marketing strategies, develop relevant products, and build strong emotional connections with their audience.
Key Aspects of Consumer Insight:
✔ Identifies unmet needs
✔ Explains why consumers behave a certain way
✔ Helps create demand & brand engagement
✔ Provides a competitive advantage
📌 Example: Apple understands that consumers value simplicity and creativity, which is why their marketing focuses on "empowering self-expression."
🔹 Key Takeaway: Effective consumer insights drive better marketing strategies, product innovation, and brand loyalty. 🚀