In this episode of the Ed and Ken’s Minute Podcast, Ken Jordan and Ed Fordyce break down one of the most overlooked risks in real estate: recommending the wrong lender.

Many real estate agents are taught to give buyers three lenders to avoid liability. But is that actually helping the client — or hurting your business?

Ken and Ed dive into:

• Why recommending three lenders may be weak advice

• The real reason agents lose referrals after a deal closes

• Why transparency and communication from lenders matter more than rates

• The myth that agents shouldn’t recommend anyone

• Why 2026 could break many realtor–lender relationships

If you’re a real estate agent, loan officer, or investor, this conversation will change how you think about partnerships in the real estate transaction.

Because at the end of the day:

You can be the best agent in the world — but if the lender drops the ball, the client may never refer you again.

• (00:00:00) - Why More Real Estate Relationships Are Crumbling
• (00:00:44) - KJ The Closer
• (00:02:26) - Real Estate Agents Should Recommend 3 Loan Officers to Their Clients
• (00:06:02) - Run from That Real Estate Agent
• (00:09:48) - Partnership is important when you're dealing with the trust of the listing agent
• (00:10:01) - The Real Cost of Working With a Liar
• (00:11:53) - Real Estate Lenders: You're Only as Good as Your Last
• (00:16:52) - The Real Estate Lender Partner for 2026
• (00:21:03) - 7 Steps to Building a Lead with a Lender