What does it actually take to go viral—not once, but over and over again? And how do you turn that momentum into a business?

In this episode of The Logan Fields Podcast, we sit down with Kamal Mamedov—the UK-based entrepreneur behind Fortitude Fitness and the viral content agency Content Club. Kamal isn’t just another influencer with a few big hits. He’s built a full-blown media engine with tens of millions of monthly views, a thriving gym business, and a growing list of brand sponsorships. If you’re a content creator, business owner, or aspiring entrepreneur looking to understand how viral content, smart testing, and strategic brand deals intersect, this episode is packed with practical gold.

We dive into Kamal’s story—starting from launching a gym with friends, to pivoting into content creation, to eventually building a creative agency that helps others engineer virality. What makes his journey especially unique is how methodical he is. Kamal doesn’t leave success up to chance. He’s tested over 17 edits of a single video just to dial in the version that earned over a million views. In a world obsessed with quick hits, he’s playing the long game—and winning.

In this episode, we cover:

• How Kamal used his gym as a content incubator

• The anatomy of a viral short-form video (and why most people miss the mark)

• Why testing 10–20 versions of a video is normal at Content Club

• The role of curiosity hooks and rapid visual pacing

• How editing just the music or caption can be the tipping point

• Why your first five edits will probably flop—and why that’s okay

• The psychology behind audience retention and satisfying endings

• Kamal’s sponsorship strategy: from free gear to paid retainers

• How to approach high-ticket content sponsorships as a B2B founder

What sets Kamal apart is his ability to blend data-driven decisions with human instinct. He’s not just making videos for views—he’s designing performers that earn repeat attention. You’ll hear how he crafts social content frameworks, approaches editing like a scientist, and creates micro-moments that stick in the viewer’s memory long after the scroll.

We also get into the real math of virality. Kamal shares the benchmarks he uses when working with clients, including what platforms to test on, what view counts matter across TikTok vs. Instagram vs. YouTube Shorts, and how to gauge whether a video is a hit—or just a spark.

For creators or founders juggling multiple ventures, Kamal’s story is also a lesson in smart leverage. His gym, media agency, and personal brand don’t compete for attention—they feed each other. From locking in a Fiji Water sponsorship to getting strangers involved in spontaneous video bits, he’s mastered the art of turning everyday moments into shareable assets.

We also get tactical about content strategy for high-income founders, including:

• Why B2B service businesses should think beyond educational content

• When to blend entertainment into your personal brand

• How to balance authority-building with personality-driven storytelling

• The break-even point where sponsorships start to make financial sense

If you’ve ever wondered how to monetize your personality, build recurring reach, or use content as a lead generation tool for your actual business, this conversation will reframe how you think about audience, attention, and amplification.

Kamal doesn’t hold back, and neither do we.

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Whether you're building a brand, scaling a show, or just getting started, this episode is a deep dive into the mindset, tactics, and real-world metrics that actually move the needle.