Ever sunk thousands into SEO with zero return? Or been ghosted after a pitch you poured your soul into? In this episode, LinkedIn Top Voice and sales trainer Niraj Kapoor joins Chris Norton to unpack the brutal truths of modern selling. From reducing ghosting and building trust on LinkedIn to coping with rejection and learning from failure, this conversation is packed with practical advice and raw honesty.

Niraj shares his journey from starting in sales with nothing to becoming a TEDx speaker and bestselling author, plus the painful lessons learned along the way. If you want to stand out in an AI-driven world, sell without sounding desperate, and avoid costly mistakes, this episode is your playbook. Tune in for strategies, stories, and a reminder that being human is still the ultimate competitive edge.

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

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Former marketing manager at Prolific North, Natalie Davidson, once accidentally invited 100 people to the wrong day of an event due to a rogue automatic reminder. She discovered the mistake while in the middle of briefing a speaker and was unable to access her laptop for an hour, causing major stress. Miraculously, no one showed up early. Either attendees remembered the correct date or no one had read the email. I did my best to reassure her it was probably the former.

In this episode, we explore professional mistakes and failures that marketing professionals can learn from, offering listeners real-world examples of blunders and recoveries. Natalie shares two honest and revealing stories from her career in events management, showing how even the most organised professionals can make serious errors and still recover with integrity and resilience.

• Forgetting to book an afternoon session for 30 people during a nationwide roadshow of events
• Successfully recovering from the booking error by being honest with the venue and leveraging a good professional relationship
• Setting up automatic event reminders for the wrong day, sending incorrect information to around 100 attendees
• Managing crisis situations while actively engaged in other critical tasks
• Finding humor in professional mistakes and using them as learning opportunities

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

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Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand.

In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than features.

He also tells a flying story that will make you rethink risk and resilience. If you’ve ever felt like you’re busy but not moving forward, this conversation will help you find clarity and build something that lasts.

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

Follow Chris Norton:
X, TikTok, LinkedIn

Follow Will Ockenden:
LinkedIn

Follow The Show:
TikTok, YouTube