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Embracing Marketing Mistakes

Embracing Marketing Mistakes

Auteur(s): Prohibition PR
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À propos de cet audio

Welcome to the world's number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups.

Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed solo episodes, the show tries to uncover the valuable lessons from genuine marketing disasters and, crucially, the tips and steps you need to take to avoid them.

Chris and Will bring practical experience from founding the award-winning PR agency Prohibition PR, where they have successfully guided top brands to significant growth through PR strategy, social media, media relations, content marketing, and strategic brand-building.

Tune in to turn f*ck ups into progress, mistakes into lessons, and challenges into real-life competitive advantages. Well, we hope so anyway.


© 2025 Embracing Marketing Mistakes Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • From helping DJ Bob Sinclair to almost getting fired.

    From helping DJ Bob Sinclair to almost getting fired.
    Nov 13 2025

    Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing.

    • Started career in journalism before moving to PR at CalPR in Leeds
    • Moved to Ministry of Sound in London
    • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases
    • Campaign received only 50 likes compared to the usual 800-1,000 engagement
    • After two failed posts, had to cancel the planned 10-part series
    • Learned a valuable lesson about using data and insights before creative brainstorming
    • Key takeaway: Test before investing significant resources into a campaign

    Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

    Subscribe to our Newsletter
    ✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

    Follow Chris Norton:
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    Follow Will Ockenden:
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    6 min
  • The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

    The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
    Nov 11 2025

    What if the key to leading brilliant brand teams was already wired into your brain?

    Claire Koryczan, founder of Imagine Beyond, has helped FTSE 100 brands and creative agencies unlock smarter ways to lead, create and think. In this episode, she shares how neuroscience shapes everything from energy in meetings to decision-making under pressure.

    Expect practical tips, brain-friendly habits, and a few stories from the front lines of brand leadership.

    Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

    Subscribe to our Newsletter
    ✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

    Follow Chris Norton:
    X, TikTok, LinkedIn

    Follow Will Ockenden:
    LinkedIn

    Follow The Show:
    TikTok, YouTube
    Voir plus Voir moins
    1 h
  • Three PR Nightmares That Cost Brands Millions

    Three PR Nightmares That Cost Brands Millions
    Nov 6 2025

    Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters.

    • Zara's campaign featuring mannequins with missing limbs was filmed before the Israel-Palestine conflict but released during war coverage, resulting in widespread criticism
    • Negative sentiment towards Zara surged from 13% to 76.4% following the incident
    • Nike initially refused to sell Mary Earps' England goalkeeper kit despite her popularity
    • After public outcry and a petition with 150,000 signatures, Nike reversed course and the kit sold out immediately
    • Bud Light's partnership with transgender influencer Dylan Mulvaney faced transphobic backlash
    • The company's vague response failed to support Mulvaney, alienating both conservative customers and the LGBTQ+ community
    • Bud Light suffered a 15% drop in revenue and lost its position as America's top-selling beer

    Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

    Subscribe to our Newsletter
    ✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

    Follow Chris Norton:
    X, TikTok, LinkedIn

    Follow Will Ockenden:
    LinkedIn

    Follow The Show:
    TikTok, YouTube
    Voir plus Voir moins
    8 min
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