In this episode, Simon At Bonjour speaks with Emily Richards and Flynn Le Brocq about the challenges and strategies in independent school marketing and admissions. They discuss the importance of standing out in a competitive landscape, the role of first impressions, and how to engage staff in marketing efforts. The conversation also covers the significance of word of mouth among parents, the evolving role of social media, and the need for personalisation in admissions processes. As they look forward to the upcoming AMCIS admissions conference, they emphasise the importance of collaboration and sharing insights within the industry.

Takeaways

• Schools need a bold and confident approach to marketing.
• The independent school sector faces increasing competition.
• First impressions are crucial in the admissions process.
• Engaging all staff in marketing efforts is essential.
• Word of mouth can significantly influence school choices.
• Social media should be used strategically to connect with audiences.
• Personalization in communication enhances the admissions experience.
• Transparency with parents builds trust and loyalty.
• Collaboration among staff can improve marketing outcomes.
• The upcoming AMCIS conference is an opportunity for sharing insights.

LinkedIn

https://www.linkedin.com/in/flebrocq/

https://www.linkedin.com/in/emilyrichardsstickman/