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Ever feel like you're spinning your wheels, trying to juggle all the moving parts of your business, only to end up exhausted and overwhelmed? You're not alone. Sometimes the answer isn't about adding more strategies or doing more things, it's about having the courage to let go of what's no longer serving your business growth. We’re pulling back the curtain here.

In this episode, we get real about the difficult decisions that led us to completely restructure our podcast approach. We discuss what we’re letting go that doesn't align with our businesses. Together, we explore the soft skills required for successful business pivots, including self-awareness, problem-solving, and the courage to have difficult conversations.

What to listen for:

Don't be afraid to pivot your business strategy - Sometimes letting go of what you think should work opens up space for what actually does work for your unique situation and capacity.

Build systems before scaling - Take intentional steps back to create solid foundations (like CRM systems, project management workflows, and automation) before trying to grow bigger

The power of follow-up and networking - Consistent relationship-building and follow-up conversations often generate more business opportunities than social media marketing alone

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Connect with Entrepreneur Encounter:

Newsletter: https://tinyurl.com/3azyca95

Instagram: https://www.instagram.com/entrepreneur_encounter/

Host Sara Lowell:

Instagram: https://www.instagram.com/youarerembert/

Website: https://www.youarerembertllc.com/

Host Dana Johnson:

Instagram: https://www.instagram.com/danas.desk.nc/

Website: https://ddvirtualmanagement.com/

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Ever wondered why your marketing feels like shouting into the void? You're not alone. In this conversation, we dive deep into the entrepreneurial mind trap that keeps businesses stuck in their own heads instead of connecting with their customers. Our guest Charlie shares the brutal truth about why even seasoned marketers struggle to apply their own expertise to their businesses—and reveals the difference between content that gets likes and content that gets sales.

In this episode, Charlie, a social expert who recently transitioned from agency life to entrepreneurship, breaks down the psychological barriers that prevent business owners from truly understanding their audience. From the weighted blanket example that will change how you think about features versus benefits, to the controversial advice about studying your competitors' testimonials, this conversation is packed with actionable insights. We explore the critical distinction between engaging content and converting content, dive into the psychology behind customer decision-making, and uncover why your entrepreneurial origin story might be sabotaging your marketing message.

What to listen for:

Get Out of Your Own Head: Stop assuming your customers buy for the same reasons you started your business—instead, survey existing customers and ask ideal prospects about their biggest challenges to understand what they actually value most.

Features Don't Sell, Transformations Do: Focus on articulating your customer's pain point so well that they think you understand their problem better than they do, rather than listing product specifications or features.

Engaging Content vs. Converting Content Serve Different Purposes: Use discovery content (tips and case studies) to build engagement and get found, but create converting content that focuses on the transformational journey from their current pain to their desired outcome.

Ready to transform your marketing from guesswork to strategy? Tune into this episode!

Connect with Charlie Sargeant:

LinkedIn: https://www.linkedin.com/in/charlotte-sargeant-%F0%9F%8E%A8%F0%9F%A4%93-abbb4143/

Support the show

Connect with Entrepreneur Encounter:

Newsletter: https://tinyurl.com/3azyca95

Instagram: https://www.instagram.com/entrepreneur_encounter/

Host Sara Lowell:

Instagram: https://www.instagram.com/youarerembert/

Website: https://www.youarerembertllc.com/

Host Dana Johnson:

Instagram: https://www.instagram.com/danas.desk.nc/

Website: https://ddvirtualmanagement.com/

Send us a text

Are you tired of working weekends, answering client emails at 2 AM, and feeling completely burned out in your creative business? What if you could take eight weeks of vacation while having your highest-earning year yet? Wedding photographer and business coach Johanna Hribal joins us to share exactly how she transformed her photography business from chaotic feast-or-famine cycles to a sustainable, boundary-rich enterprise that supports both her lifestyle and financial goals. If you're struggling with people-pleasing, overworking, or the seasonal ups and downs of creative entrepreneurship, this conversation will show you a better way forward.

In this episode, Johanna breaks down her practical approach to creating healthy business boundaries that clients actually respect and appreciate. She shares her energy inventory method for identifying which tasks to automate, delegate, or eliminate, and explains how strategic pricing can help wedding professionals avoid the extreme highs and lows of seasonal business. The conversation covers everything from setting communication boundaries and taking consistent days off to creating polished client experiences that prevent scope creep. Sara and Dana also share their own boundary-setting journeys, including the mindset shifts required to move from people-pleasing to confident business leadership.

What to listen for:

• Proactive boundary setting is essential: Communicate your time off, response times, and processes upfront in contracts and email signatures rather than trying to enforce boundaries reactively when problems arise.

• Use the energy inventory method: List all your business tasks and categorize them as "love it," "hate it," or "it's okay" – then prioritize automating, delegating, or eliminating the tasks you hate to free up energy for work you enjoy.

• Strategic pricing prevents burnout: Instead of offering the lowest prices during peak demand seasons, price appropriately so you can work with fewer clients while meeting your income goals, leaving more time for rest and personal life.

Connect with Johanna Hribal:

Instagram | @yourcoachjohanna

Momentum group coaching | https://yourcoachjohanna.kartra.com/page/momentum

Visibility Intensive | https://yourcoachjohanna.kartra.com/page/visibility

Freebie | https://yourcoachjohanna.kartra.com/page/freebie

Support the show

Connect with Entrepreneur Encounter:

Newsletter: https://tinyurl.com/3azyca95

Instagram: https://www.instagram.com/entrepreneur_encounter/

Host Sara Lowell:

Instagram: https://www.instagram.com/youarerembert/

Website: https://www.youarerembertllc.com/

Host Dana Johnson:

Instagram: https://www.instagram.com/danas.desk.nc/

Website: https://ddvirtualmanagement.com/