What would you do if your business faced a crisis tomorrow?

In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business.

From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure.

Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line.

We cover:

✔️ What to say and who to say it to when crisis hits

✔️ How to map out risks before they take you down

✔️ The #1 mistake entrepreneurs make under pressure

✔️ Why crisis planning impresses investors and retains top talent

✔️ Real-life examples from political offices to global brands

Learn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1

Most entrepreneurs budget the wrong way. Are you one of them?

In this episode, John St. Pierre and Rich Hoffmann unpack the brutal truth behind traditional budgeting and reveal the strategy that helped cut 2 million dollars in expenses while increasing profit: zero-based budgeting.

If you're building your 2026 plan by tweaking last year’s numbers, you're likely just carrying over waste. This episode walks you through the 5 steps to rebuild your budget from scratch, make tough decisions with clarity, and finally protect your bottom line.

You’ll learn:

• Why most budgets fail to serve real growth

• How to flip your P&L to focus on profit first

• What expenses are silently killing your business

• A practical framework to slash waste and scale intentionally

This is not about trimming around the edges. It’s about rebuilding with purpose.

If you're serious about growing a more profitable, focused business in 2026, this episode is your blueprint.

Serial entrepreneur Heidi DeCoux joins us to share how her new startup, Cashflowy, is helping solopreneurs take control of their finances using AI. From ditching spreadsheets to tracking the right KPIs, Heidi breaks down how creators, coaches, and freelancers can finally understand their numbers, keep more of what they earn, and work fewer hours.

We talk about the rise of AI-backed humans, the biggest financial mistakes entrepreneurs make, and why the first billion-dollar one-person business is closer than you think.

Listen or watch the full episode: https://entrepreneursunited.us/links/

Learn more about Cashflowy: https://cashflowy.ai

Connect with Heidi: https://www.linkedin.com/company/cashflowyai/people