Ep 05: Insights and Strategies to Levitate Your Brand’s Performance Ft. Crossrope’s CMO Srdjan (Serge) Popovic
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Ep 05: Insights and Strategies to Levitate Your Brand’s Performance Ft. Crossrope’s CMO Srdjan (Serge) Popovic
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Welcome to episode #5 of eComm Simplified by ScaleUP, where we are joined by Srdjan (Serge) Popovic, CMO of Crossrope, the fitness brand that inspires people through jump rope fitness.
We discussed Crossrope's successful DTC approach, building and scaling a brand, and creating a strong brand identity to stand out in a crowded market. Srdjan also shared some of his insights on gauging and measuring success. We also delved into influencer marketing, YouTube’s role in building a loyal following, and avoiding conflicts with contracts and payments. Finally, Srdjan provides his perspective on community-building and the future of eCommerce and DTC in the next five years.
Tune in to get some insights from Crossrope’s CMO, and don't forget to visit them at www.crossrope.com to learn more about their fitness approach.
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Srdjan (Serge) Popovic
LinkedIn: https://www.linkedin.com/in/srdjanpopovic/
Instagram: https://www.instagram.com/bloomtofit/
Crossrope: https://www.crossrope.com/
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