With the upcoming holiday season (literally days away now!), we wanted to talk about the ways authors can maximize their sales and marketing impact. We talk about some of the tactics and metrics you should know in the Biz Buzz segment this week. Then, Colleen and Peter talk with Sarah Rose about the importance of a brand voice for business owners.

Authors, we're supposed to write and write and write. But why is it so hard to write our own marketing? In this week's Biz Buzz, we talk about some of the tactics and metrics writers should know when they market their book. With the right idea of what to look for in the marketing side, you can tailor your time and effort to maximize your results.

Sarah Rose joins Colleen and Peter to talk about a little writing. Specifically, Sarah Rose works with businesses to create a nd share a proper brand voice. we also talk a little about the use of AI in writing, how we all have a catchphrase and some about her time working with Bark Box!

Biz Buzz: What Metrics Should I Know When Marketing? (3:19)

Guest Interview: Sarah Rose (35:33)

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