Ep 09: 3 Bold Strategies that Helped Oddit Redefine CRO: An Insightful Chat with Shaun Brandt
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Ep 09: 3 Bold Strategies that Helped Oddit Redefine CRO: An Insightful Chat with Shaun Brandt
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Join us in an enlightening conversation with Shaun Brandt, Co-founder of Oddit, where we discuss how the company uniquely approaches Conversion Rate Optimisation aka CRO. This episode offers tons of value to businesses looking to up their game in the eCommerce space.
1:25 Shaun's introduction and background.
3:30 Shaun shares the unique approach of Oddit towards design & CRO.
4:53 The diverse team at Oddit and what difference it brings out.
6:15 Brand first CRO
7:50 Shaun reveals the challenges brands face with organic media, paid media & more
11:15 User Experience and CRO, What?
13:00 Everyone is doing such similar stuff, how do one differentiate? It’s so tough.
13:40 Here we go, above-the-fold.
16:20 Balancing personal and professional life like a PRO.
18:30 Final words from Shaun.
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