In this episode, I’m joined by copywriter Andrea Shah for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design.

Andrea shares:

• How her career went from corporate translation gigs to website copy for creative business owners
• Why she chose the solo path instead of scaling a team and what she’s learned about leadership along the way
• How wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressure
• Tips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panic
• Her two quick wins to improve your website copy today (it’s easier than you think)

Andrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea’s specialty is writing copy that feels personal, powerful, and clear. She’s a Diet Coke enthusiast, market research nerd, and firm believer that you don’t have to scale a team to build a successful business.

Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.