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Ep.114- Surprising Secret to List Building

Ep.114- Surprising Secret to List Building

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The Surprising Secret to List Building: Connection Over Transaction with Jennie Wright

There’s a moment many entrepreneurs don’t talk about. The moment when you put a lead magnet into the world — a beautiful guide, checklist, quiz, or webinar — and it feels like no one is there to receive it.

You’re working hard behind the scenes, hoping your offer will make a difference, but the response feels quiet. Too quiet.

On this week’s episode of The Seed, list-building expert Jennie Wright is here to transform the way we think about growing an audience. Because list building isn’t about numbers. It’s about people.

Why Traditional List Building Feels So Lonely

Many entrepreneurs sit behind the safety of step-by-step guides and long-form nurturing funnels — and wonder why connection is missing.

Jenny explains it clearly:
We’ve turned list building into a transaction instead of a relationship.

When the process shifts from:
“How do I get more emails?”
to
“How do I help someone feel seen?”
your list doesn’t just grow — it thrives.

Connection Is the New Strategy

Jenny has helped hundreds of business owners rapidly expand their reach using:
• Virtual summits that multiply visibility through collaboration
• Community-driven engagement that builds trust
• Micro-audiences who convert better than massive ones
• A non-transactional approach that feels good for everyone involved

Here’s the truth:
People take action when they feel like you care about them first.

The Power of Collaboration

One speaker. One email. One share.
Suddenly your message reaches thousands instead of dozens.

Jenny reminds us that major momentum doesn’t come from going viral — it comes from going together.

That’s how list building becomes:
• Faster
• More aligned
• More sustainable

Your Community Is Waiting

The scariest part of growing a list isn’t the technology or the content.
It’s the vulnerability of showing up.

You don’t have to do it alone.

Listen to the full conversation with Jenny Wright here.

Ready to grow WITH support?

Join us inside The Patch — the membership that combines community, accountability, and meaningful growth.
Explore everything we offer: www.dandelion-inc.com

Sponsored by Imperium — where nonprofit leaders gain the strength of a unified network while staying true to their mission. Learn more at imperium.org

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