Ep. 12: PR for Good: Communicating Advocacy and Sustainability
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Ep. 12: PR for Good: Communicating Advocacy and Sustainability
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?
Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls
Panellists:
1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group
2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
Hosted on Acast. See acast.com/privacy for more information.