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In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads

🚀 You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects

💼 Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space 🌐

Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure of Johnson Controls | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:41 Introducing Martin Renkis, Executive Director of Data Center Infrastructure at Johnson Controls

1:09 Career Journey to Executive Director of Data Center Infrastructure at Johnson Controls

4:45 How Tech Founder Recruited Sophisticated Board Members and Private Equity to Build Toward Exit to Large Publicly-Held Company (Johnson Controls)

6:47 Helping Data Center Developers Accelerate ROI and Mitigate Risk (Cooling and Behind-the-Meter Power)

12:33 Ideal Data Center Cooling as a Service Clients (COOs, CFOs, Data Center Designers and Data Center Builders)

16:49 Building Trust and Brand Awareness with Data Center Cooling and Power Decision Makers

22:16 Advice on Entry-Level, Client-Facing Data Center Jobs

28:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

28:38 Mid-Career Pivots in the Data Center Industry

36:08 Data Center Conferences, Job Hunting, and Talent Poaching

38:31 Data Center Cooling as a Service (Decades of Infrastructure as a Service at Johnson Controls)

47:12 20 Year Data Center Cooling System in a 12-24 Month Nvidia GPU 1MW Rack Obsolescence Cycle

48:41 The Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls

54:02 Martin Renkis (Connect with on LinkedIn) and Johnson Controls (Follow on LinkedIn and Website)

56:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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