Ep 19 - Marketing v. Advertising: Which One Wins?
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Ep 19 - Marketing v. Advertising: Which One Wins?
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In this episode of The Clerics of Marketing, Adam and Brian unpack one of the biggest misconceptions in business: the difference between marketing and advertising. They start with a quick chat about government oversight and economics, then dive straight into a practical breakdown of how these two strategies work together — and when to focus on each.
They explain how marketing builds trust and brand presence over time, while advertising drives immediate, measurable action. Using real examples from Coca-Cola to local home service companies, they share what works, what doesn’t, and how to get results without wasting money.
You will learn:
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The core difference between marketing and advertising — and why it matters
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How to know when to invest in each
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Simple analogies to understand long-term brand building vs. short-term lead generation
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How to budget realistically for both
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Why consistent brand visibility is the key to sustainable growth
Packed with real numbers, relatable analogies, and practical takeaways, this episode helps business owners stop guessing and start marketing with intention.