Nick and Michael are breaking down one of the most misunderstood dynamics in urgent care growth: the difference between brand-driven growth and service-driven growth — and why playing in the wrong lane can quietly drain your clinic's potential.

Whether you're running a multi-location chain or a single-location startup, this episode will help you diagnose what's really driving (or stalling) your patient volume.

Drawing from real conversations, discovery calls, and lessons from 200+ episodes, Nick and Michael unpack:

🏢 The two urgent care growth models — and why each demands a different strategy

💸 Why small clinics shouldn't try to “look big” (and what to focus on instead)

📉 What happens when big clinics forget about patient experience

🚦 The critical lever that separates a slow bleed from sustainable growth

👥 How reputation, reviews, and real service can outpace brand dollars

⚙️ Systemizing care, scaling operations, and when your culture starts to crack

This one is packed with real talk, real stats, and real strategy — delivered in classic Nick and Michael style. It’s a must-listen for clinic owners asking the hard questions about scale, service, and staying power in a saturated market.

🔗 Resources & Mentions:

• Urgent Care Association: https://urgentcareassociation.org/
• Expeirty Care Agent: https://www.experityhealth.com/news/experity-launches-care-agent-the-first-clinical-intelligence-solution-for-urgent-care/
• Learn about Patient Care Marketing Pros' 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected:

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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ