Ep. 22: Scaling Purpose: Dr. Carolyn Colleen’s Testimonial-Flywheel Playbook
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Ep. 22: Scaling Purpose: Dr. Carolyn Colleen’s Testimonial-Flywheel Playbook
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Dr. Carolyn Colleen went from cell-phone rehearsals to NBC, TEDx, and a fully booked keynote calendar. In this tactical chat with Mark Crandall, she breaks down:
• Crafting a signature talk that planners actually buy
• Her “home-run then testimonial” trick that doubled her fee in a year
• Turning every rave review into the next paid stage (the Testimonial Flywheel)
• Using course and speaking revenue to fund scholarships at Acton Academy Midwest
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