
Ep.3 Behind The Brand
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In this deep-dive episode, hosts Louis Driver and Jacqui McIntosh sit down with Lathaniel Chambers, one of Avlon’s longest-standing educators, to explore the story behind the brand. Together, they reflect on Avlon’s legacy in textured haircare—from its game-changing product innovations to its science-led, family-run foundations.
The conversation spans decades of hair history, from the launch of the Affirm Relaxer system to the rise of the natural hair movement and the formulation of bestsellers like 'As I Am' and 'Uberliss'. Jacqui and Lathaniel share personal anecdotes, professional milestones, and why working with Avlon continues to inspire their practice today. With a strong focus on integrity, innovation, and education, this episode celebrates the values that have made Avlon a global name in textured haircare.
Key Topics Covered
- The history and ethos behind Avlon
- Game-changing product launches: Affirm, Fiber Guard, As I Am, Uberliss
- The influence of Dr. Ali N. Syed and the power of science in haircare
- Personal journeys of long-term Avlon educators
- Education, integrity, and innovation in product development
- Sustainability, ingredient transparency, and product testing
- The importance of professional guidance and product retail in salons
Stay Connected
Follow the hosts: Louis Driver: @louisdoeshair Jacqui McIntosh: @jacqui.mcintosh
Follow Avlon: Avlon Europe: @avloneurope Avlon: @avlon
Connect with our guest: Lathaniel Chambers: @lathanielscouture
Production Credits
Producers: Louis Driver & Jacqui McIntosh
Recorded at: London Podcast Studios @londonpodcaststudios
Cover Artwork Illustration: Habiba Nabisubi @bibanabi
Cover Design: Louis Driver
www.avloneurope.co.uk