Summary:

Most agencies don’t fail because of bad strategy.
They fail because of people problems, vague positioning, and trying to scale chaos.

In this episode, I sit down with Mark Meyerson, former Director of One Egg Digital, to unpack what actually breaks agencies behind the scenes and the hard earned lessons that fixed it.

Mark spent years hiring too fast, staying too broad, and underestimating how much operational drag comes from “doing everything.” The turning point? Slowing down, niching hard, and completely rethinking how talent is brought into the business.

Takeaways:

• Why hiring faster is usually the wrong answer when you feel stretched
  
  
• The real traits that matter more than experience (and why skills come second)
  
  
• How test projects quietly reveal who will actually perform
  
  
• Why agencies that don’t niche down almost always struggle with margins
  
  
• The hidden operational cost of offering “just one more service”
  
  
• How specialization makes sales, delivery, and hiring dramatically easier

Check out Mark's agency here:

One Egg Digital

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