In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for opening a new jiu jitsu academy with a focus on becoming cashflow positive from day one. He emphasizes the importance of pre-selling memberships, having a solid business plan, and differentiating your academy in a competitive market. JP shares insights on pricing, marketing, and creating a strong student journey to ensure growth and sustainability.

Takeaways

• Open cashflow positive by pre-selling memberships.
• Avoid relying solely on being a great coach; have a business plan.
• Differentiate your academy to stand out in a competitive market.
• Pricing should reflect value and support business sustainability.
• Pre-sell at least 25 memberships to start strong.
• Aim for 10 new students per month to grow steadily.
• Use marketing and offers to attract and retain students.
• Create a strong student journey to ensure retention.
• Invest in a good online presence and management software.
• Ads work if executed with a solid strategy.

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Chapters:

• 00:00:01 Introduction and Topic Overview
• 00:00:29 The Importance of Pre-Selling Memberships
• 00:00:58 Differentiating Your Academy
• 00:01:56 Pricing and Financial Planning
• 00:03:16 Creating a Strong Student Journey
• 00:06:39 Marketing and Offers
• 00:18:08 Ad Strategies and Offers
• 00:27:31 Building a Sustainable Business

If you enjoyed the episode and want to see what getting help to grow your academy looks like head on over to https://growjitsu.com/request-a-demo

It's a free call that will help you figure out the next steps in growing your academy, there's no pressure, only clarity and direction for your academy's future growth.