Episode 1 - How to start a sustainable fashion company in India
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Episode 1 - How to start a sustainable fashion company in India
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When I was interviewing Udit, what struck me was how gracious and humble he was even after pulling off a near-impossible task.
Through Ecoright, Udit and his wife Nikita upended the notion that sustainable fashion has to be expensive. Their range of bags are stylish yet affordable. Not to mention good for the planet and everything around us. (Ecoright is a certified B-corp - the gold standard when it comes to businesses that do good)
I sat with Udit to learn more about how he built Ecoright
Enjoy!
0:00 Trailer
1:01 What is Udits background and why did he create Ecoright?
6:55 What makes Ecoright stand out?
11:00 Is the Indian market ready to adopt sustainable products at scale?
13:51 How did Udit validate his product in the early days?
19:09 What were Ecorights biggest challenges in the early days of the journey?
23:28 Ecorights approach to fundraising
28:50 Hiring challenges at Ecoright
32:24 Marketing to millennials and gen z's
37:40 The allure of sacrificing purpose for profits
45:05 Misconceptions about running an impact business