
Episode 1 Preview: Codified Language: Hacking the CEO's brain
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📩 Signal over noise.
“Codified language” and mimicry = write in the language the CEO’s brain treats as internal signal, not spam..
In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch to Growth, sits with John Glover, Sketch To Growth Leader and founder of Quality Revenue, to show how mirroring trusted internal voices lifts opens and replies - without gimmicks.
What you’ll hear
What “codified language” is (and why it works)
Hacking the CEO brain so you get past sales defenses
The ethical guardrail: the hook must match the help
About the guest: John Glover, founder of Quality Revenue, builds systems for predictable sales growth and helps train sales team to explode past their quotas.
About Project Campfire: leaders gather close to share real stories, fresh ideas, and techniques that spark what’s next. Pull up a chair and follow to catch the first full episode when it drops. 🔥